Chunlong Group announces its major news! The Zhaohoufu brand is stunningly launched! Let the intangible cultural heritage be revitalized in daily life, and let the oriental elegance reach the world!

On March 17, 2026, Hunan Chunlong Group’s new national-intellectual brand Zhaohou Residence unveiled its "2026 New Collection & Artist Collaboration Launch Event" at the Accademia Fondazione Italia Cina di Weigong Fanghuali in Italy. As the cornerstone of Chunlong’s strategic expansion into cultural fashion, the event centered on the ethos of "Oriental Elegance," weaving together heritage, culture, craftsmanship, and innovation. By fusing intangible cultural heritage (ICH) techniques, traditional craftsmanship wisdom, contemporary design language, and modern aesthetic consciousness, the presentation delivered a transcendent cultural and artistic experience bridging ancient and present-day China.

Visual Focus: Where Culture Meets Craft

Curated displays of handbags captivated attendees with the delicate weave of Song Brocade, the lustrous warmth of Xiangyunsha silk, and subtle cultural motifs: ruyi cloud patterns, mist-blended landscapes, mortise-and-tenon structural echoes, and jade-inspired symbolism. These pieces—seemingly everyday accessories blending utility and artistry—carry a profound mission: to embed traditional culture into contemporary life, transforming each opening, closing, and carry into a tangible cultural encounter.

Brand Vision: Chunlong’s Cultural Mission and Innovative Commitment

Chunlong Group Chairman Li Gangqing, architect of Zhaohou Residence’s strategic vision, officially launched the brand, marking the Group’s transition into a dual-engine era of "Culture + Fashion." With over two decades in the luggage industry—from OEM/ODM manufacturing to cultivating renowned brands like Chunlong and CHINLLO—the Group now pioneers cultural innovation through Zhaohou Residence.

Chairman Li emphasized: "As rapid modernization marginalizes traditional crafts, businesses must revive these treasures for public engagement. Luggage—functional yet deeply aesthetic—is the ideal cultural vessel." He stressed that preservation requires more than replication: it demands integrating heritage with contemporary artistry and user needs. Zhaohou Residence’s vision—"Culture You Carry"—embodies this through its design pillar: "Heritage as Thread, Culture as Soul, Craftsmanship as Bone, Innovation as Tide."

Strategic Milestones Announced:

A collaboration pact with National ICH Masters to activate living heritage preservation.

An artist co-creation series merging brand identity with exclusive artistic perspectives, released as limited editions to amplify collectible value and cultural resonance.

New Collection: Cultural Narratives in Every Detail

Zhaohou Residence draws from the Han Dynasty’s Zhao Yang Marquisate (present-day Shaodong, Hunan)—a historic hub of artisanal excellence where Shou pouches symbolized status, ritual, and virtue. Today, Chunlong reinterprets mortise-and-tenon ingenuity, lacquer carving elegance, and bamboo engraving refinement within modern luggage design, reviving the philosophy of "philosophy embodied in craftsmanship."

The 2026 collection features:

Minimalist palette: Ivory white and soft neutrals, rejecting excess ornamentation.

Versatile silhouettes: Streamlined forms for work-to-social transitions, with functional interior organization.

Hidden cultural codes:

ICH fabrics like Xiangyunsha silk;

Lacquer art motifs reimagined through Eastern ink-wash aesthetics;

Hardware inspired by Dougong brackets and ruyi clouds;

Every detail whispers cultural allegory, inviting users to unconsciously absorb Eastern aesthetics through daily use.

Cross-Disciplinary Dialogue: ICH Masters on Innovation

Yin Xiuyun (National ICH Master of Lacquer Carving, 60+ years’ expertise):

"Rising cultural awareness opens new paths for traditional crafts. Integrating Beijing’s ‘Eight Imperial Arts’ with modern luggage can birth functional Chinese masterpieces. Zhaohou Residence’s experimentation with cloisonné, lacquer carving, and filigree proves palace art can thrive in daily life."

Zhong Guiyou (National ICH Master of Jingzuo Hardwood Furniture):

"Ancient Chinese book chests and dowry cabinets—the ancestors of today’s luggage—served storage, ritual, and aesthetic purposes. Translating their cultural DNA into modern design expands both product diversity and ICH preservation channels. This aligns perfectly with Chunlong’s ‘philosophy in craft’ vision."

Liu Yansong (National ICH Artisan, Mortise-and-Tenon Art Museum Director):

"Traditional crafts must transcend categorical boundaries to stay relevant. China’s 5,000-year legacy deserves brand expressions rooted in its own philosophy. Zhaohou Residence achieves this: globally refined design, yet deeply resonant with Eastern spiritual wisdom."

Conclusion: Culture in Motion

Zhaohou Residence marks Chunlong Group’s leap from "Shaodong Manufacturing" to "Shaodong Creation"—a blueprint for transforming luggage into living cultural artifacts. By embedding ICH beyond museums into tactile textures, structural ingenuity, symbolic patterns, and ritualistic utility, the brand makes heritage walkable.

Chunlong’s commitment extends beyond product:

Scaling Zhaohou Residence into a lifestyle ecosystem for diverse demographics;

Elevating "Shaodong-made" to globally recognized cultural branding;

Proving that true heritage preservation happens when tradition breathes in contemporary life.

This launch is more than a brand debut—it’s a manifesto:

"Let craftsmanship carry philosophy. Let ICH live in daily motion. Let culture bloom with every step."

— Zhaohou Residence’s pledge, and Chunlong Group’s unwavering covenant to culture.